Now and then I like to task myself with a logo design for a company that, most likely, does not exist (yet?). I imagine meeting with a client and getting their thoughts on the look and feel. In this case, I figured a simple but somewhat bold look. No need to over embellish. Less is more in most cases.
The company is Prime Plumbing. I knew I wanted a wrench and a background shape. Initially, it was a box that had the center punched out. I wanted the wrench to also have an outline that was transparent. After a little work I came up with this:
I was ok with it at first but it was missing something; water. Also, there aren’t many square pipes. So now it would be a circle, representing a pipe and now with water inside. I still wanted the transparent outline. The ‘waves’ in the water are vertical as waves being pushed along the top would represent wind and be more oceanic in nature. After a bit more work I settled on this:
Lastly, I wanted to slap it on a card to see how it might look. I couldn’t find many blank card templates I liked. The rest were all covered in stock watermarks. What to do? Make my own! I found some wood backgrounds and got to work. I’ll spare those details but now I have a pretty nice canvas to test my logos on as far as business card mockups go.
With the exception of the wood surface, all work was created in Photoshop. The logo was created in Illustrator so it is fully vector. Here’s the final result:
